Primland Voted Second-Best Destination Resort in USA TODAY's 10 Best Readers' Choice Travel Awards

Primland, the luxury boutique resort nestled amid 12,000 Blue Ridge Mountain acres in Southwestern Virginia, was voted the No. 2 Destination Resort in USA TODAY's "2020 10Best Readers' Choice Travel Awards."

A panel of experts partnered with 10Best editors to pick the initial nominees, and the top 10 winners were determined by popular vote that counted tens of thousands of votes.

"There are thousands of resorts in America; to be voted No. 2 in the country is an extreme honor," said Steve Helms, Primland Vice President. "The vision of our founder, Didier Primat, was to create a special place where people can enjoy the spectacular Blue Ridge Mountains from our boutique luxury resort. Accolades like this let us know that we're fulfilling that vision."

A perennial recipient of various best-in-kind accolades, Primland has been named one of the top resorts in America on multiple occasions by Conde Nast Travelers readers, one of the best hotels in the country by US News & World Report (and most Instagram-Worthy), and one of the top 35 American golf resorts by Golf, Golfweek and Golf Digest (out of several thousand).