Billy Casper Golf Re-Brands to Indigo Golf Partners
By Dave Daubert
Reston, Virginia--Billy Casper Golf has changed its name to Indigo Golf Partners, representing a new, modern brand aligned with golf's evolving landscape and the company's leadership in golf course ownership and operations.
The significance of Indigo Golf Partners lies in blue-sky thinking that inspires creative and practical ideas that know no limits. It is personified with graduated blue hues. The Principles carried out by the company's nearly 7,000 passionate employees serving guests and members at more than 160 golf courses, country clubs and resorts in 29 states follow a "golf for everyone" theme. It is anchored by inclusion--promoting a sense of belonging--for all involved in owning, operating and frequenting Indigo Golf Partners managed properties.
With the utmost attention to member and guest satisfaction, Indigo Golf Partners' growth is fueled by advancements in all facets of modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, data-driven marketing, HOA integration, technology, special events and financial management.
"We believe golf is for everyone and our goal is to lead the industry with innovations for current and future generations," says Peter Hill, Chairman & CEO of Indigo Golf Partners. "With a rapid pace of cultural, health and economic change all around us, now is the time for our entrepreneurial company to further evolve. We are stronger and more courageous than ever building tools and cultivating hard-working, well-trained collaborative and high-performing talent for our managed properties and the sport of golf at large to thrive."
Indigo added 21 properties to its portfolio, and renewed 15 partnerships the past 12 months, demonstrating the benefits of outsourcing management for substantially increased revenue generation and profitability that come with crisp execution and economies of scale. The company has also acquired and leased several courses.
"In today's world of dynamic shifts in our personal and professional lives, golf is becoming increasingly regionalized and localized,"
says Alex Elmore, President of Indigo Golf Partners. "Filling tee sheets at optimum rates doesn't happen by accident, and course owners who professionalize their operations and marketing are positioned to capture a greater market share."
Within the $84.1 billion annual golf economy, Indigo Golf Partners is universally recognized for introducing tens of thousands of golfers to the game and inspire lapsed players to return each year. The result is record-high revenue for Indigo managed courses and increased lifetime value of guests and members.
The company is also known for its pioneering ACE the Guest/Member Experience and Superintendent Business Institute best-practices learning modules; "World's Largest Golf Outing" that has raised more than $3.5 million for military charities; "GoFutures" laboratory for prototyping forward-thinking course management concepts; "4 MORE" people, data, and technology-driven stimuli to grow repeat foursome rounds; and "Indigo Green" environmental sustainability in compliance with Audubon International certification requirements.
Indigo has regional offices and teams across America. For more information visit IndigoGolf.com or call 703-761-1444.
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Revised: 11/11/2020 - Article Viewed 8,631 Times
About: Dave Daubert
David has been writing about golf since the turn of the century. He was Managing Editor at a regional golf magazine for 11 years, published in Canada, the IAGTO and a Staff Writer for The Georgia Golf Trail. His insightful perspective brings golf to life.